| Hey! We're Your Good
Neighbors. We Smoke Pot. An
Oregon couple has begun an advertising campaign
calling on mainstream Americans to come out of
the closet regarding their use of marijuana.
"The United States
government acknowledges that over 70 million
American adults have smoked pot. That's one in
three of your neighborhood doctors, grocers,
college professors, police officers, computer
programmers, postal carriers, engineers, business
executives, and spiritual leaders," their ad
reads. "These pot smokers are your elected
officials. They are your dearest friends. They
are your family members."
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The
advertisement's headline pronounces: "We're Jeff and
Tracy. We're your good neighbors. We smoke pot." It
ran Wednesday in Oregon's Willamette Week. The couple,
Jeff Jarvis and Tracy Johnson, paid $2,555 to run the
full-page advertisement.
They placed the ad to counter
allegations that pot smokers are a threat to society.
"I'm looking around saying, 'This is crazy.'"
said Jeff Jarvis. "It's 2001, and we're running
around like it's the dark ages."
Jarvis and Johnson intended to run
their ad in the Sunday Oregonian. However, the newspaper
refused, calling it "unsuitable for
publication." Their attempts to place similar
advertisements on city busses and rail cars were also
rebuffed.
In addition to the print ad, the duo
has also produced a 30-second public service announcement
(PSA) stating: "We're two regular people who smoke
pot." So far, however, few Portland FM stations have
agreed to air the spot, which ends by asking: "Who
do you love... who smokes pot?"
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