The new album "Death, Slavery & the Pursuit of Emptiness" has just been released. As usual, the band is not too happy about the state our society is in, and comments upon this in their own way. They are less introspective compared to "Sub Zero", and shows variety both in lyrical topics and musical expressions.

- This album is our version of "The McDonaldization of Society", Richard states, referring to George Ritzer's political manifest. - The Western society is dehumanizing in it's focus on constant efficiency and profit. Everything must go faster, better, bigger, and at a lower cost, leaving no concern for the people getting left behind. The manifest by George Ritzer was a good inspiration when preparing this album, and I recommend it dearly.

BUSH GETS IT
The opening track, something like a straight punk-track in the spirit of Sex Pistols and Dead Kennedys, leaves George W. Bush with little to be proud of. The song being titled "Gov'nor Death" shouldn't leave much doubt about who they're referring to.

On "Lupocide" PiB puts the finger on topics taking place in their home country. - This is our protest toward the Norwegian wolf hunt taking place earlier this year. Samples of wolves in the night, gunshots and helicopters make good effects on this tune, which is quite heavier than the opener. Black Sabbath and Slayer are both names coming to mind when listening to the track.

"Tombstone of humanity" is perhaps the most interesting in a musical sense. This is the first PiB-tune which to a great extent relies on keyboards. - Christian Watkins created some fantastic, gloomy soundscapes on the keyboards, which suits the track very well.

THE EPIC
The album's title-track "Death, Slavery & the Pursuit of Emptiness". The western ideal of "Life, Liberty & the Pursuit of Happiness" in the PiB world most times seems like the opposite. -This track was originally intended to go slower, but we realized that it worked better slightly speeded up after experimenting with it in the studio. The title track also features drummer Svein doing some interesting keyboard, Richard explains.

- In addition to doing keyboards, Christian Watkins did the mixing, and also gets credit as the main producer on the album. Rolf Oldeide, this time appearing under his alter ego "Schreck", did both the guitars and bass-lines. Drummer Svein Nedregård, replacing Birte Hatlem on leave, also contributed with some keys.

- We feel like this album sounds like something between "Heavens Die" and "Sub Zero", Richard continues. As always, we'll be shipping it to our fans and friends around the world. After all spreading our music is what having releases is all about.